Wednesday, 23 August, 2017

Google Has a New "Follow" Button in Search Results

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Heather Davidson | 20 July, 2017, 00:59

It's built on search.

Starting Wednesday, Google app users will see a new look for their feeds - under the usual information cards, the app will show related links, like fact-checks on some news stories or additional coverage. As a result, everyone still calls this Google Now.

Feed for thought: Google is constantly seeking ways to keep us immersed in its world of search and information, and the personalized feed is a natural extension of that mission. "It will just be without a query". And like many technology companies, Google is invested in machine learning technology with sophisticated algorithms to better anticipate what is most interesting to you. One either needed to start typing into the Google search widget or open the Google app in order to gain access to Google Now.

Eight months after rolling out a personalized news feed for its mobile app, Google today introduced a dramatically improved update that aims to change how consumers explore the web. The primary feed will, however, still show some information from Now such as Google Calendar events.

The new feed is created to save you the effort of looking for what you want. In the first-quarter of 2017, Google's parent company, Alphabet, generated $21.4 billion in ad revenue. Other countries will follow in the coming weeks. Tapping a card's header will also prompt the app to perform a Google search for that particular topic, a feature that Google hopes will make it easier to dive into subjects of interest.

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In addition, Google will now enable users to follow topics right from within Search results.

What's happening to the information previously found in Google Now?

Users will also be able to follow topics that interest them. "It's not really about what your friends are interested in".

It seems as though Google is constantly changing the way it delivers news to users, and that's because it is. Google also tried to get into social networking, with Google+, but the service has not emulated the success of Facebook and Twitter.

Gomes said the new feed will not include paid content at the onset, but he did not rule that out in the future. It has evolved over the years to be smarter and more useful, but Google's energies are now focused elsewhere. So, for the time being, that's another difference between Facebook and the Google feed. Google has taken steps to address this. "All the things we do in search will carry over", the expert said.

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