Monday, 23 October, 2017

Facebook Watch Is Company's New Plan For Online Video

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Heather Davidson | 11 August, 2017, 00:39

Facebook announced they'll be publishing original TV shows through their service titled 'Watch, ' a platform you can run through site.

Facebook's new tab for original video will help the company attract more dollars from television advertising.

In a blog post, Facebook's director of product, Daniel Danker, said, "On Facebook, videos are discovered through friends and bring communities together".

"We'll be introducing Watch to a limited group of people in the USA and plan to bring the experience to more people soon", Facebook said. The Watch tab and a number of shows will start arriving on some US users' mobile, desktop, and Facebook's TV apps today. Facebook has limited the number of content creators who can take advantage of the program during a testing phase. Over time, the Watch tab will learn the likes and interests of users and make recommendations accordingly.

Episodes of Watch shows can be either live or recorded.

Watch is a redesign of the site's current video tab, altered in a way meant to entice people to watch for longer stretches and return regularly to view shows, including the first programmes funded by the company.

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Users will also be able to search for certain shows from specific publishers by looking at the posts they share.

Watch, which is rolling out as a limited test in the US today (Aug. 10), will feature content produced by a range of media partners, including A&E, National Geographic and Hearst, among others.

Facebook wants to make viewing videos a social experience. The same will be true on the content creation side where only a limited group of creators will be able to setup Shows until everything is tuned in just right and the platform is ready for others to join. It is a cookery show on which children work with professional chefs on making delicious recipes. Those who create content exclusively for Facebook will earn 55 percent of the revenue generated by the mid-roll advertisements inserted into the videos.

As The Verge notes, "If successful, Facebook's push into video programming could represent a major new source of revenue for the company, which has begun running out of room to place new ads in in the News Feed". Tab also includes Gabby Bernstein, an interactive show from the motivational speaker.

For a few years now, Facebook has been growing its video content portfolio.

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