These Subway Ads Calling The Knicks 'Hopeless' Will Be Removed
These Subway Ads Calling The Knicks 'Hopeless' Will Be Removed
2:20 | NBA Knicks How Carmelo Anthony's Departure Helps Kristaps Porzingis
05 October, 2017, 00:42
One seat featured a sign that said: "Sit here if you're hopeless", while another said, "The high point of the last 25 years was the movie Eddie", referring to the 1996 film in which fan Whoopi Goldberg is named as the Knicks coach.
Fox Sports 1 paid for advertising space on the New York City subway and filled that space with advertisements that are harshly critical of the New York Knicks.
Subway riders late Monday and early Tuesday saw the word "HOPELESS" plastered on the side of some cars, between pictures of the Knicks' Tim Hardaway Jr. and Joakim Noah, with an FS1 logo to the side, part of a campaign asking fans to "pick a side".
The ads intend to tap into NY sports fans' (perhaps justified) anger over the franchise's recent futility and bleak immediate future. They are the laughing stock of the National Basketball Association.
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The same day that a bold FS1 subway ad in NY first surfaced calling the Knicks "hopeless" comes word that the wrap is coming down. They stink and they're gonna stink for a while. "'If you post something like this you have to expect Dolan's wrath'".
FS1 apologized for the campaign in a statement on Tuesday.
"Today, FS1 featured statements on a New York City subway vehicle meant to reflect the distinct emotions and opinions of passionate sports fans", it said.
The NBA preseason just kicked off last night (Oct. 3) and the New York Knicks are already in the NBA lottery. Phil Jackson is out as team president, and the new regime traded star Carmelo Anthony to the Thunder.
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